The Future of cricket

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CEO of CSA Says the future looks bright for cricket globally.

Cricket South Africa (CSA) recently launched the new T20 Global Destination League that will take place in South Africa in the last quarter of 2017. Eight teams will participate in this tournament that will consist of local and international players.

Like the IPL in India and Big Bash in Australia, the Global Destination League in South Africa will add another dimension to cricket globally.

Justjody.co.za recently asked Haroon Lorgat, the CEO of Cricket South Africa how he sees the future of cricket in South Africa and globally

How do you see the future of T20, ODI and Test cricket?

There is no doubt that the growth of cricket lies in the T20 format. It is possible for all three formats to co-exist in future if we are able to develop structure and context at international level especially for Test match cricket.

Technology is already a big part of cricket, how will this change in the future?

As technology evolves it is likely that more of it will be used in the sport of cricket.

Logo for the new T20 Global Destination League

New Markets, we are seeing that countries like Ireland, Holland, Canada are starting to feature more and more at World Cups, what impact and role will “smaller” countries have on the future of cricket?

It is essential for any sport, like any business, to grow its player and fan base. Cricket is a great team sport and many smaller cricket playing countries are keen to play the game and to become competitive. This will add to the fan base and ultimately the ability to generate new revenues for the game. After all the world’s two largest economies are non-traditional cricket markets and great opportunities to grow the game.

New countries have also produced some heart-warming stories such as in Afghanistan where cricket has thrived in incredibly difficult circumstances.

Quinton de Kock will play for the Benoni based team in the new T20 Global Destination League

Infrastructure, The Twenty20 dome in London, The dome with its massive sliding roof will mean that “rain stopped play” can become a thing of the past. So too will the scurrying to interpret those Duckworth Lewis sheets. What impact will the change of traditional infrastructure like stadia have on the sport?

Closed arenas for cricket is beyond the financial reach of most cricketing nations but, like technology, it will be used where it is available. One must also realize that weather conditions such as wind, cloud cover and humidity have always played an integral part in the game.

TV Rights and match attendance how will this change in future?

As smartphones and the new generation evolve it is likely that TV consumption will reduce. However, live cricket content will remain valuable and sold to the new digital platforms rather than only TV broadcast. In stadia fan experience will have to improve to ensure that match attendance remains a sought after experience.