Apple becomes world’s first trillion-dollar company

Apple has become the first company to reach a trillion-dollar market capitalisation, beating old foes such as Microsoft as well as younger tech rivals Amazon and Alphabet to the milestone.

The landmark moment, when the company’s share price touched $207.05 in intraday trading on Thursday, came thanks to a combination of robust iPhone sales and a vast capital returns programme running into hundreds of billions of dollars.

After a record financial quarter—and expectations of new iPhones in the fall—investors briefly pushed Apple’s market capitalization over $1 trillion today

To visualize how many zeroes that is, let’s write it out in full:

$1,000,000,000,000